Today, the use cases continue to expand, from Shopify’s embedded banking offering, Shopify Balance, to a myriad of buy now, pay later (BNPL) options at online checkout. Innovation was where embedded banking came in for Treasury Prime partner Tuvoli. The company’s platform allows private aircraft brokers to source itineraries and arrange ancillary services for their high-net-worth clients. Flight operators can also invoice brokers for the trips and receive funds from them. Tuvoli facilitates speedy payment between all parties by having them set up bank accounts on the platform. The payment process used to take up to 30 days to finalize, but can now be initiated instantly and completed within hours after the conclusion of a flight.
The fintech’s redundancy banking system, which has been used for years, helps keep the payroll running in case a banking partner faces any disruption. Over the past decade, Gusto has processed over two-thirds of a trillion dollars in payroll for several employers across the country, according to London. Gusto acquired Symmetry Software in 2021, a technology firm that calculates payroll taxes for companies of all sizes to offer advanced payroll infrastructure faster. According to Plaid and Accenture’s research report, there are four central ways that embedded finance could alter the way both financial and non-financial companies conduct business.
RingCentral supports embedded finance and BaaS
Sitting at the intersection of commerce, banking, and business services, payments has been one of the first use cases of embedded finance, and a large number of the aspiring embedded-finance providers originate from the payments industry. In 2019, we wrote about the burgeoning movement of fintech from a business model unto itself to a key ingredient in the software platform stack—the “fourth platform.” Since then, the transition has been swift and unrelenting. Several platform archetypes have emerged, including e-commerce (such as Shopify), food delivery services and rideshare apps (Uber, DoorDash), and wellness (Mindbody).
These employees use their ERP system to invoice clients, receive vendor bills, and manage different types of data. The employees then have to log into their bank portal or physically go into the bank in order to use their services to fulfill global payments, cash management, and receive loans. Their daily routine consists of cash management, accounts payables, and accounts receivables using both their ERP system and their bank.
Embedded finance vs. Banking as a Service (Baas): What’s the difference?
For B2B embedded card payments, as with consumer payments, we expect enabler take rates to face some pressure over the next few years. Platform take rates will rise slightly, leading to a 2026 revenue split of $1.5 billion for platforms and $0.8 billion for enablers, which reflects the overall increase in embedded B2B card payment growth. By 2026, we expect B2B payments to reach $33.3 trillion, with embedded payments taking a considerably higher share as buyers shift to eCheck, virtual cards, and value-added ACH to streamline operations and simplify AP/AR reconciliation. During this time, the B2B embedded payments market will nearly quadruple from $0.7 trillion to $2.6 trillion, with revenues growing proportionally from $1.9 billion to $6.7 billion (see Figure 6).
- At the moment, payments-focused technology providers are leading the charge on embedded finance, using their money movement capabilities to attract distributors and then expanding into products that have been the strongholds of banks, such as lending.
- Embedded banking both helps strengthen an SMB’s technology and its relationship to their bank.
- To do this, they should provide third-party developers with self-service access and well-documented APIs.
- The space will continue to be well funded as more use cases expand the addressable market.
The opportunity for financial services to expand into previously non-financial areas is unprecedented—and still in the very early stages. This financial transformation will continue to gain strength across nearly every sector as more companies adopt embedded finance and as consumers become more comfortable with these services. https://www.globalcloudteam.com/ With more companies acting as financial companies, financial providers will need to become more accustomed to sharing customers with non-financial companies for services only they used to provide. This will increase competition for traditional finance companies and may result in better products and better customer service.
Embedded Banking : The next level of offering for financial institutions
BaaS and Embedded Finance ROI can therefore also greatly benefit from such adoption of standards as their integration layer with the outside world. Learn more about how recent regulatory moves are accelerating the adoption of open banking in North America. When it comes to cards, Swan can be used to generate both virtual and physical cards that work with Apple Pay and Google Pay. Everything can be configured, such as maximum amounts, currencies, authorized merchants, etc. Sign up to our newsletter today to receive our exclusive industry insights and be informed of our latest product releases.
They can choose a high-volume, self-service model, or a higher-touch operation across fewer, bigger platforms. And they may concentrate on specific sectors with large or growing addressable markets, where they can scale up and steadily improve the user experience. Some larger platforms may decide to bring in-house certain enabling services in order to unlock marginal gains across that large scale. Relevant services could include some credit and market risk functions, as well as sales and support services, such as collections, which touch customers directly. This already occurs in payments, where platforms are becoming payment facilitators to maximize vertical integration and profits. In 2021, transaction revenue via cards was weighted toward platforms at $0.75 billion, contrasted with enablers at $0.35 billion, of which over 90% resulted from debit transactions.
Embedded lending and financing
In all cases, product and service companies hope that the more efficient process helps attract and retain customers (or employees). Klarna is one example of an online financial services provider that offers lending. Their retailer partners will offer a financing option during checkout, and the purchaser fills out a simple application for financing. Embedded finance is the integration of financial services like lending, payment processing or insurance into nonfinancial businesses’ infrastructures without the need to redirect to traditional financial institutions.
Bain partners discuss how financial institutions can navigate the carbon transition without undermining growth. Enablers will need to manage their operating costs in a bid to secure desirable platforms. As enablers jostle for business, that further strengthens the platforms’ position. The exceptions here are large enablers that use their size to command a significant share of the economic rents. Empowered by numerous vertical partnerships with different platforms, dominant enablers would be able to secure better prices and direct developments in the market.
In Case You Missed It: PYMNTS Roundtable with FISPAN, Stripe, & City National Bank
An embedded finance product can also include lending, wealth management and investments. Invoice financing, another possibility, allows businesses to cover gaps in cash flows and remove the need for a potentially costly bank loan. A few banks and fintechs, including Cross River Bank and Banking Circle, fulfill both of these functions.
The SolutionFISPAN manages the complexity of these ERPs and accounting software in a highly secure and automated way. Our product and partnership teams work with the technical components while understanding the needs of these business clients and how they vary per ERP. FISPAN enables our partner banks to provide a best-in-class commercial embedded payments trends banking experience by removing friction and adding value to how clients operate their business. Outside in embedded banking is the perfect solution for banks that want to provide top-of-the-line financial services in a constantly changing economic environment that requires small businesses everywhere to adopt more efficient technology.
Embedded finance: Who will lead the next payments revolution?
Before embedded finance, a consumer had to use their credit card or take out a traditional loan from a financial institution—both of which can carry high interest rates. Embedded lending increases consumer access to lending and helps companies increase sales. By opening up new markets and improving customer experiences, embedded finance presents a significant opportunity to both financial service providers and non-financial companies in multiple industries. Embedded finance can improve the customer experience and unlock a huge market opportunity for businesses, and is projected to rise dramatically in the coming years. It’s estimated that embedded financial services will produce $384.8B in revenue by 2029—a nearly 17x increase over the $22.5B in revenue generated in 2020.